The first executive to be interviewed on NorrisOnBrand.com is Richard Rosenberg, former CEO of Bank of America and senior vice president of marketing for Wells Fargo. In a candid conversation, Rosenberg shares with Norris the impact imagery has had on brands he has built in his 30-year career and the challenges facing today's brand managers. In the coming weeks, visitors can also expect to read several more exclusive C-level interviews, including a fascinating one-on-one with Dean Harris, former CMO of Vonage and Brandweek's 2005 Marketer of the Year.
"My goal was to create a blog that would offer something different - a no-holds-barred, inside look at imagery and its impact on brands," commented Norris. "Hearing directly from CEO's, CMO's, and the executives responsible for building some of today's leading brands adds a distinct flavor to the blog, and a perspective that you cannot get anywhere else."
Norris will also offer his thoughts on imagery trends, how companies are diluting their brands by unknowingly using the same images as their competitors, and provide focus to marketing and brand leaders on how imagery can make, or break, a brand.
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