A new online fashion game based on "Fashion Frenzy," the ninth book in the award-winning Beacon Street Girls (BSG) book series, helps girls further explore the exciting world of fashion design and styling. Unlike most fashion-oriented online games, the "Fashion Frenzy" game allows budding designers to do more than dress up a figure. With "Fashion Frenzy," players actually help create the apparel options by picking out different fabrics, colors and prints. They also get the opportunity to act as a fashion stylist, accessorizing the outfits. There are thousands of combinations possible.

Most online fashion games simply allow girls to choose apparel from a very limited closet. Unlike these "dress up" games, "Fashion Frenzy" players select among dozens of style options for tops, pants, skirts, jackets and dresses. Then they choose the fabrics, colors and prints, to finish each piece of clothing. Once an outfit has been created, the player dresses Katani Summers, the BSG fashionista, and chooses a photo background. Taking a turn as a fashion stylist, the player then rounds out the look with accessories like scarves, headbands, jewelry, hats and headpieces, footwear and handbags, including bags and purses from the Beacon Street Girls collection (available online at http://www.bsgshop.com ) When the ensemble has been completed, players receive feedback and commentary from Katani, and can email the whole look to a friend.

In addition, true to the upbeat and optimistic messages communicated through the Beacon Street Girls literature, the "Fashion Frenzy" game offers positive role models for girls. "While shows like 'Project Runway' and 'America's Top Model' have been enormously popular with the preteen girls because they offer a behind-the-scenes look at the world of fashion, they sometimes perpetuate the negative tone enlightened adults have come to associate with the world of fashion," said Addie Swartz, founder and CEO of B*tween Productions, home of the Beacon Street Girls. "'Fashion Frenzy' provides girls with a chance to play with fashion in a fun, supportive environment."

Swartz continued, "In addition, the game offers the opportunity for true fashion experimentation. In the fashion industry innovation often springs from un-expected pairings and combinations. The juxtaposition of different colors and patterns can be quite exciting. The huge number of style combinations 'Fashion Frenzy' offers makes this possible."


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