The Automatic Live mobile ticket giveaway follows the recent launch of Q Jump a mobile loyalty campaign powered by ActiveMedia and Flytxt enabling Virgin Mobile customers to jump to the front of the queue using mobile ticketing technology. The portable nature of ActiveMedia's mobile ticketing platform enables promoters, sponsors and bands to sell or give-away tickets, regardless of location, without requiring any investment in new technology for each venue.
Rosie Newey, Sponsorship & Events Manager, Virgin Mobile said: "The youth market loves mobile ticketing. It is convenient, hassle free and novel and makes a great way to recognise and reward loyalty. The Flytxt SMS solution, working together with ActiveMedia's RAPOS technology holds the same appeal for us as it does for our customers. Its ease of use, convenience and reliability and no upfront investment enables us to continue to offer our customers access to live music safe in the knowledge that the technology is in place to support us."
ActiveMedia's unique, patent pending, bar code ticket delivery, management and redemption platform delivers secure tickets to mobile phones and the company says this can reduce the cost of ticketing by up to 80 per cent compared to the cost of paper based ticketing. In addition to offering promoters a cheap, secure ticketing solution mobile ticketing also enables bands to build a contact database, run contests and deliver personalised marketing messages and offers to loyal fans.
Ramesh Kumar, Business Development Director, ActiveMedia Technology said: "Our mobile tickets are unique in that they can be read by off the shelf webcams yet our software is robust enough to eliminate fraud. Promoters and sponsors, like Virgin Mobile, like the combination of ease of deployment and security ActiveMedia mobile ticketing affords. The continued use of mobile ticketing in Virgin Mobile campaigns is testimony to this."
Adhish Kulkarni, VP Client Services, Flytxt added: "Mobile ticketing continues to increase in popularity and we are working with Virgin Mobile to incorporate it into new campaigns and promotions. With entry tickets having a value of anything from one to 100 pounds we are beginning to see the emergence of mobile ticketing as a commercial reality."
Flytxt will provide the delivery and mobile marketing technology to power the campaign while ActiveMedia Technology's mobile ticket delivery and redemption software, working with standard off the shelf webcamera will be used to authenticate and reconcile the tickets.
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