The agency has been specifically briefed to improve ROI by driving more profitable acquisition of new donors and increasing the frequency and size of donations from existing donors. The first creative is scheduled to launch in April 2007.
John Morris, Head of Donor Marketing at the Alzheimer's Society said: " We were really impressed with the team's detailed approach to the brief and the collaborative way they worked with us in the run up to the pitch. We are particularly impressed with the way that Arc took time to understand our branches and people who have experience of dementia in their families."
Mike Spicer, Arc UK Managing Director said: "We had a very collaborative approach when pitching which has really given us the chance to get to know each other. One of our first priorities is to establish a communications framework that ensures all contact points move the donor along the loyalty road towards better profitability. Essential data work and a fresh messaging strategy will help us achieve this."
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