Ms Smith said: "I hope that every leader, from crew managers to brigade managers, including elected members and chairs - will take it to heart and truly 'aspire' to all that it sets out."
The ICE team are responsible for rolling out the new 'ASPIRE' brand to services across the UK. ICE Ltd have also supported the Centre for Leadership's team in developing the brand identity, design concepts and marketing collateral such as brochures and exhibition stand, plus full PR services for the campaign's launch.
Tony McGuirk, CFO, Merseyside Fire and Rescue said "An inspired and motivated workforce is essential for any organisation that hopes to strive for continued excellence. The question for us all is how do we better motivate our staff to deliver the best service possible? The role of the Centre for Leadership and our new model for leadership, ASPIRE, is to provide the answers to these questions and support the leaders all across the Service in taking the modernisation agenda forward."
Since its launch in December 1999, ICE has completed a wide range of public service sector campaigns for high profile organisations including the Department for Communities and Local Government, the Department for Health, plus Fire Services, Police and local authorities throughout the UK.
Stuart Jackson, Managing Director, ICE Ltd added: "Our team at ICE, have worked in partnership with the Fire and Rescue Service for a number of years. We were particularly proud to support the Centre for Leadership in the launch of ASPIRE, building towards the continued development of the Fire and Rescue Service, leading to stronger, safer communities."
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