powerfully engage with consumers across multiple digital touch points
throughout Microsoft(R) Digital Advertising Solutions including MSN(R),
Windows Live(TM), Live Search, Xbox(R) and Windows Mobile(R). Furthermore,
this new alliance allows Nissan to work directly with Microsoft content
developers, strategists and subject matters experts to help Nissan reach
its target consumers.
"Nissan's target audience is adopting an increasingly mobile lifestyle, and the amount of time consumers spend online is rising significantly," said Jan Thompson, vice president of marketing at NNA. "Broadening our relationship with Microsoft will enable us to deliver targeted messages to consumers across a diverse online network."
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