Euro RSCG Life PR is the healthcare public relations and marketing communications unit of Euro RSCG Worldwide, a leading healthcare communications network. McInerney will report to Chantal Beaudry, managing
director of Euro RSCG Life PR.
"John's experience with developing integrated marketing communications
campaigns for large companies in the pharmaceutical industry will strengthen our already growing marketing communications practice," said Beaudry. "We think he makes a wonderful addition to our agency and are pleased to have him."
McInerney comes to Euro RSCG Life PR from Ruder Finn, where he spent
more than five years in the agency's branding practice focusing on
healthcare marketing communications.
"In today's world of increased public access to health information, healthcare clients need integrated communications campaigns that deliver more than media impressions," said McInerney. "I am happy to be joining Euro RSCG Life PR, because its network of healthcare-specific resources allows this agency to design multidisciplinary communications programs for clients that equip consumers to make educated decisions about their healthcare needs."
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