This past week, Tribal DDB London became the first creative digital agency to win the competitive and prestigious IPA Effectiveness Award. In addition to achieving this milestone, they took home four awards: two Silvers and two Special Awards, Best Small Budget and Best Digital. These wins contributed to DDB London winning the coveted Effectiveness Agency of the Year award.

In Sydney, Tribal DDB, the Adnews and B&T interactive agency of the
year for 2005, scooped up four awards at the US-based W3 Awards 2006.
Tribal Sydney collected the Gold award for its work and three Silvers for http://www.moove.com.au (teen category), http://www.dareshots.com.au (food and beverage) and http://www.tribalddb.com.au (self-promotion).

Also at the W3's, Tribal London received two awards, with a Gold for its work on People Profiler, http://www.peopleprofiler.co.uk , and a Silver for VW Polo Guardian Angels, http://awards.digivault.co.uk/volkswagen/angels/eurobest/. The W3's, sanctioned and judged by the International Academy of the Visual Arts, are an invitation-only body consisting of top-tier professionals from acclaimed media, interactive, advertising and marketing firms. The awards were
created to recognize and honor outstanding websites, web advertising and
web marketing around the world.


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