Advertising.yahoo.com will now feature summaries from the ANA's research, articles and industry white papers. Yahoo's advertising site caters to ad professionals and provides content like an ad industry-related events calendar, a gallery of the industry's best creatives, guest editorials from some of the industry's greatest thinkers, research by Yahoo's Summit Series, the Charlie Thomas Book Club, a "must-read" list of marketing and advertising books, and video from some of the industry's legends like David Ogilvy and Lester Wunderman.
A new section of the site also lets users browse Yahoo's advertising and marketing products and services by vertical industry.
"This partnership is a natural collaboration for the ANA with a leading force in the online information space," said ANA president Bob Liodice in a statement. "It leverages our extensive library of intellectual capital and highlights our important industry work."
The Yahoo site also features content from The Art Director's Club, the Effie Awards and One Club.
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