The DBA Design Effectiveness Awards were handed out last night to the agencies whose campaigns have proved themselves to clients in real terms - on the bottom line.
Good design can turn a company's fortunes around and last night 12 of the best examples were celebrated, including the Foster's Waterfall rebranding which won The Grand Prix. The gongs are also a boost to an agency's design reputation, as one of the industry's leading designers, Richard Murray, Director, Williams Murray Hamm, says: "Potential clients will queue up to work with a company that has a few DBA Design Effectiveness Awards"
In short, they mean a lot; Dick Powell, Founder, Seymourpowell, says: "We really care about the DBA Design Effectiveness Awards. They're hard to win, challenging to prepare for and they cement a common purpose between ourselves and our clients. It means a lot to us when our designs succeed in the marketplace. People buy them and we win - brilliant!"
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