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Parsons and Columbia Business School Design Luxury Goods

PESS RELEASE

NEW YORK, December 11, 2006— From a Louis Vuitton travel case for DJ turntables to a new line of "Femme Fatale" Lalique jewelry, students from Parsons The New School for Design and Columbia Business School have developed innovative design and marketing solutions to challenges posed by some of the world's leading luxury goods companies. Made possible through a collaborative program sponsored by the Luxury Education Foundation (LEF) and co-taught by Parsons and Columbia faculty, participating companies included Ferragamo, Graff, Hermès, and Saks Fifth Avenue, in addition to Lalique and Louis Vuitton.

"This collaborative program, now in its 12th year, demonstrates Parsons commitment to providing our students with an understanding of the application of design in business strategy and new product development," said Tim Marshall, Dean of Parsons. "We recognize the role of design as a catalyst for business change, and are growing our expertise in design strategy and planning, as well as partnering with institutions such as Columbia and LEF to enrich the learning experience."

Through the program, Product Design and Design Management students from Parsons worked in teams with students from Columbia Business School, consulting closely with executives from participating companies. Through this
experience, students gain a better understanding of how to work across disciplines to create and market luxury goods products, focusing on the integral roles communication and collaboration play in the success of a product line.

"The Foundation is honored to support this program and believes it is a unique opportunity for both companies and students. This course provides a concrete experience for a comprehensive understanding of product line development," said Barbara Cirkva, Division President, Fashion, Watches and Jewelry for Chanel, Inc. and Chair of the Luxury Education Foundation.
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