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bel Brands Selects DDB Chicago for Integrated Communications

PRESS RELEASE

CHICAGO, Dec 14, Prnewswire-- bel Brands USA, a leading marketer and manufacturer of branded cheeses, has selected DDB Chicago its Agency of Record and OMD as its Media Agency to create innovative marketing programs that will maximize an increased marketing investment in 2007.

"We relocated from Wisconsin to the Chicago area in July for two reasons. One, our marketing and headquarters sales function could work as a team in a single location. Two, the company needed to access the pool of marketing talent and advertising resources that is here," said Bob Gilbert, the President of bel Brands USA. "The agency search process did confirm won after an intense, competitive search process. I am sure that they will be great partners with original insights. We can't wait to get started with them."

DDB and OMD won following an agency review process that was facilitated by Michael Keeshan and Cathy Constable of Magikbox. bel Brands previously worked with Saatchi & Saatchi and Zenith Media, both in New York.

"We are invigorated by the opportunity to broaden the appeal of these exciting brands and bring our food and retail expertise to the great team at bel," said Dana Anderson, president and CEO of DDB Chicago. "We believe bel Brands has a great opportunity to create brand experiences, not just brand advertising, to increase their share and better connect with shoppers."

"With the media landscape changing every day, it's more and more crucial to stay ahead of the competition," said Kathleen Brookbanks, managing director of OMD Chicago. "We're excited to have this opportunity to elevate bel Brands to the next level, exploring new and breakthrough ideas within traditional and emerging media."
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