Beaverton, Ore. (December 26, 2006) — New Year celebrations typically come with inspirational stories of resolutions set and the expectation of heart-warming endings with goals achieved. But when was the last time the unsuccessful bids at New Year's achievements were documented?
Nike has created a funny look at the consequences some runners must endure for failing to meet the goals they set in challenges with friends. Visitors to www.nikeplus.com can watch runners who did not live up to their challenges bob for lobsters, have their nose hairs plucked and be duct-taped to a bucking mechanical bull named Helga.
Beginning now, runners can issue their own challenges to themselves and to their friends at www.nikeplus.com and track their progress with the Nike+ system which helps log miles, pace, time and calories burned. After January 31st, Nike will also begin posting the consequences to those unaccomplished challenges on the site as runners begin sending them in.
The most publicized challenge though comes from tennis superstar Maria Sharapova to NBA All-Star LeBron James. The challenge lives now at www.nikeplus.com but will also begin airing on network television as part of a national ad campaign on December 25, 2006.
Maria's challenge is simple. She says she will run more miles in January than LeBron and if she does not then she will leave the tennis court for the basketball court and will serve as LeBrons' personal watergirl at a game of his choice. If Maria outruns LeBron in January then he must downsize from basketballs to tennis balls and act as a ball boy during a match of Maria's choice.
People can vote for who they think will win by using their own accumulated Nike+ miles. By contributing their Nike+ miles to either Maria or LeBron they can help swing the vote and determine who will be the winner and who must perform the forfeit. Beginning January 1, 2006, the Maria-LeBrons challenge can be tracked at www.nikeplus.com
Without motivation it's too easy to give up or fall short on a resolution. The Nike+ experience provides a great reason to stick to a resolution or be noticed. It's the ultimate way to chart the progress made against a resolution, with a community of users built around helping people accomplish what they set out to do with their fitness. The Nike+ experience is the ultimate personal coach as people look to set and stick to their resolutions in 2007
NikeGO will donate $1 of retail product (up to $50,000) to support physical activity and sports programs to select Boys and Girls Clubs for every Resolution met during the NIKE+ New Year's Resolution Challenge. NikeGO is Nike's signature U.S. community affairs initiative and the company's long-term commitment to getting kids more physically active.
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