John Varvatos is pleased to announce that the Fall 2007 Men's Collection will be presented in the new 7 World Trade Center building. The fashion show will take place February 5th at 6:00 p.m. on the building's scenic 45th floor, with spectacular city views serving as the backdrop for the runway presentation.
John Varvatos is the first fashion designer to have a men's runway show inside 7 World Trade Center.
Just north of the 16-acre World Trade Center site, this slender glass building marks both the entrance to the World Trade Center and the future of New York's downtown and is the first representation of redevelopment and renewal in lower Manhattan. John Varvatos is thrilled to support the revival and spirit of New York's historic downtown. "We take pride in the small role we are able to play in the reawakening of our downtown community, by providing exposure within the fashion industry," says Mr. Varvatos.
Larry A. Silverstein, developer of the World Trade Center site said, "With its cutting edge design and magnificent views, 7 World Trade Center will provide the perfect backdrop for the modern and elegant designs of John Varvatos. We are delighted to host the Fall 2007 fashion show."
John Varvatos
Launched in 2000, John Varvatos lifestyle collection is comprised of John Varvatos Collection, John Varvatos * USA, Converse by John Varvatos - clothes for guys and girls, John Varvatos Eyewear, and John Varvatos SKIN and Fragrance. Varvatos has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005). The collection is distributed internationally and sold in the five freestanding John Varvatos boutiques in the US.
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