Drinking a Coke means choosing a feel-good beverage, and lifting your spirits. However, Coca-Cola is more than a bubbly beverage; it exemplifies "happiness in a bottle".
Likewise, trexi is more than just a trendy toy - it's a unique 3D canvas ideal for self-expression.
Coca-Cola and Play Imaginative are calling for designers who can express their passion for design and for the Coca-Cola brand by way of their unique art styles. Using the trexi figure as a canvas, the challenge is to depict their own personal definition of happiness creatively, and show the world what their vision of "A Better Tomorrow" looks like.
15 of the best designs will be part of a brand new "A Better Tomorrow" trexi series alongside 10 of today's most celebrated character designers such as Tokidoki, Colorblok, Cupco and Mad Barbarians.
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