Call For Entries
THE BRIEF
We're looking for a big, brilliant idea to help make world trade fair. We want an idea which when brought to life, will mobilise people to act for the fair trade cause and sign the 'Big Noise' petition.
Your idea should embrace new forms of communication to give a global audience the opportunity to participate, interact, create and act to spread the message. With great ideas we can help Oxfam's Make Trade Fair campaign.
WHY DO WE NEED TO MAKE TRADE FAIR?
Trade is one of the most powerful forces affecting our lives and a source of unprecedented wealth. Yet the benefits are not being shared by all: millions of the world's people are being left behind. Unfair trade rules are one of the biggest obstacles to development - for every dollar given to poor countries in aid, they lose two dollars to rich countries because of unfair trade. Without addressing this unjust system poor countries will never be able to work their way out of poverty.
OBJECTIVES OF THE CAMPAIGN
PRIMARY OBJECTIVE - Call to Action.
The Big Noise is part of Oxfam's Make Trade Fair campaign
Move people to help make international trade fair by signing the 'Big Noise' petition.
The 'Big Noise' is a global mobilisation through a public petition that calls on decision-makers to change the existing unfair rules and practices of global trade.
SECONDARY OBJECTIVE - Awareness & Lifestyle
Create awareness of trade issues and inspire people to take ongoing action in their own lives be that buying fair trade goods or spreading the word about rigged rules and double standards in international trade.
WHO ARE WE TALKING TO?
Young people concerned with world issues but perhaps not yet inspired to act for the cause of trade justice. Make Trade Fair aims to reach everyone across every continent in the world - north and south, rich and poor - and your idea should reflect this.
WHAT DO WE NEED TO SAY?
Join the movement to Make Trade Fair by signing the 'Big Noise' petition.
WHAT YOUR CAMPAIGN REQUIRES
A proposal / idea for a campaign, utilising a variety of non-traditional media, that involves the audience and drives them to the sign the 'Big Noise' petition. The campaign should be focused more on audience participation than just passive communication.
JUDGING CRITERIA
The work will be judged upon its effectiveness to assist Oxfam's Make Trade Fair campaign and the 'Big Noise' petition. It will also be judged based on originality, usability, utilisation of non-traditional media and its likelihood to make a difference.
With input from the winner, the chosen campaign idea will be realised and potentially built upon with the support of some of the world's leading creative and media companies. Check out the website for a look at who's supporting the competition so far.
Want to see what 24 hours of creative awesomeness look like? Click here.
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