14-16 March 2007
Copenhagen Marriott Hotel
Copenhagen, Denmark
Business executives, design directors and design managers are asked more and more often to provide improvement and measurement of design and design management effectiveness, in order to achieve desired business results. How is this best accomplished? What criteria must be evaluated in order to improve? Are measurements subjective or objective? Is this based on customer satisfaction, emotion, time to market, innovation, return, new markets, process improvement, or social and environmental responsibility? DMI addressed these challenging questions at the 31st International Design Management Conference in the US, and will build upon this successful learning with further exploration at this European conference.
Businesses need to capture real value from their investments in design, therefore DMI has identified nine key categories to improve and measure design's role in business success, which include:
With a portfolio of experts we will explore these categories in detail. The learning outcome: conference attendees will discover macro and micro tools and techniques, gain perspective, and become equipped to address this topic in your work on Monday morning, and in your work for years to come. Don't miss this unique opportunity to learn.
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