Dwell, the host of the event, selected DNA 11 as a key design partner and sponsor; DNA 11 will provide the art decor for the interior of the VIP hospitality area -- "The Village at the Lift"
"We are honored to have been selected by Dwell Magazine to participate in this prestigious event," Adrian Salamunovic, co-founder of DNA 11, said. The main goal of DNA 11 and Dwell is to turn "The Village at the Lift" into "Dwell at the Lift" -- a virtual Dwell home for more than 500 Sundance VIPs and high profile celebrities; DNA 11's art pieces will serve to artistically enhance the environment.
Other amenities being offered at "Dwell at the Lift" include: concierge services, luxury transportation, specialized boutiques, spa, restaurant and cafe, media center and a press conference facility.
Currently, secured, elite sponsors who will be joining DNA 11 will include: Philips Electronics, General Motors, and Fred Segal.
"We are excited to be working with DNA 11 to create seven days and nights of dazzling, high-profile celebrity entertaining," Lara Hedberg Deam, founder and owner of Dwell said. "The interior activity hub will serve as a contemporary haven for celebrities to relax and enjoy the best in modern design and decor."
DNA 11 creates modern masterpieces that are truly timeless portraits. Pieces to be exhibited will include art made from DNA and fingerprints. Dwell Magazine was originally created to champion an intelligent, thoughtful, and modern sensibility that stimulates their audience to envision and realize life at-home in the modern world.
"Our partnership was a natural one," Deam added. "The focus of our magazine is on contemporary living spaces and DNA 11 serves to decorate such modern interiors."
The Sundance Film Festival, founded by Robert Redford in 1981, runs from January 19 through January 25 and is held in Park City, Utah.
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