Building on a solid track record of quality and performance, Canon today announced two new entry-level PowerShot A-Series models, the 7.1 megapixel PowerShot A550 and the 5.0 megapixel PowerShot A460 digital cameras. These new models are feature-packed and offer consumers the latest technological advancements in easy-to-use designs. They are the perfect upgrade for owners of existing entry-level cameras and they also provide a smooth transition for first-time digital camera users. Both cameras will be available in stores mid-February and will carry estimated selling prices of $199.99 and $149.99, respectively.*
"The new PowerShot A550 and A460 digital cameras deliver an exceptional value to the consumer," says Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. "They provide enhanced features and high image quality, while at the same time remaining compact, affordable and easy-to-use. Users are going to love taking pictures with Canon's new PowerShot cameras and capturing moments that they can continue to enjoy for generations."
This dynamic duo allows users to capture all of life's special moments - from the winning pass at a high school football game, to the waterfalls on that once-in-a-lifetime vacation, to the joy of a baby's first steps. With their exquisite image quality, easy-to-use features and intuitive design, Canon's newest PowerShot models will work reliably for any occasion and in any situation. And since both cameras are small enough to tote anywhere, all of life's adventures can be documented for posterity. Users will be able to keep these cameras on standby whenever life's best moments come around. Consumers will never miss the look on their child's face as they open birthday presents, or the close-up of a new grandmother holding her first-born grandchild.
Whether taking pictures at a local family gathering or on a vacation across the globe, these new PowerShot A-Series cameras are great on-the-go because they are conveniently powered by two AA-size batteries. They represent Canon's continued commitment to quality, excellence in imagery and ease-of-use.
PowerShot A550 Digital Camera
The new PowerShot A550 digital camera is a 7.1 megapixel model with a 4x optical zoom lens and a 2-inch LCD screen. It features Canon's renowned DIGIC II image processor for crisp, vibrant images, responsive performance, and low power consumption. Replacing last year's popular PowerShot A530 digital camera, the new model offers not only higher resolution and a bigger LCD screen, but also better battery life, compatibility with MMC, SD and SDHC memory cards, and an enhanced movie mode that can record 30 fps VGA clips. Operating this camera is even easier than before with a redesigned mode dial featuring five of Canon's most popular Special Scene modes for easier access, as well as standard fully automatic settings. The PowerShot A550 digital camera retains many hallmark A-series features, including an optical viewfinder and a comfortable handgrip, making it ergonomically friendly for comfortable handling while providing yet another option for viewing the subject and saving battery power while shooting.
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