The Industry Measure today released its 2007 Graphic Arts Market Demographic Profiles report, an update to the Demographic Profiles report published in February 2006. The report provides snapshots of each of the graphic arts markets The Industry Measure regularly surveys -- commercial printers and prepress shops, graphic design and production firms, and publishing companies. These snapshots include top-line demographic data (establishments, graphic production desktops, shipments/revenues, and capital expenditures), industry trends (business conditions and the forces that are causing those conditions), market outlook for 2007 and beyond, and guidance for industry firms, vendors, investors, researchers, and analysts.
The report, "2007 Graphic Arts Market Demographic Profiles," draws on a variety of sources, including The Industry Measure Demographic Atlases, Census Bureau data, the Graphic Arts Blue Book, and The Industry Measure's own extensive 11+-year historical database of trends and changes in the industry, to provide not only the basic demographics of the industry, but also how those demographics have been changing and, perhaps most importantly, why those demographics have been changing -- and how they're likely to continue to change in the next 12 months and beyond.
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