Timberland Launches The Boroughs Project
STRATHAM, N.H., Jan. 25 /PRNewswire-FirstCall/ -- The Timberland Company announced yesterday the launch of a new community-building initiative called The Boroughs Project. Under the creative direction of renowned designer Jeff Ng, five artists representing the five boroughs of New York City have each designed a Limited Edition Timberland(R) boot that reflects their passion for their community. The Boroughs Project will kick off in New York City, and extend into additional cities in 2007 and beyond.
The Limited Edition Boroughs boots were unveiled at last night's New York City launch event, with special guests including Boroughs' artists, Atsuko Tanaka, Chris Mendoza, and David Ellis; artist and sneaker aficionado, Andre Trenier, and hip-hop pioneer Daryl McDaniels, founder of the rap group Run-DMC.
The boots will launch this January and February at select New York retailers, ranging in price from $150 - $175. The Queens, Manhattan and Bronx designs will launch January 26, with the Staten Island and Brooklyn styles launching February 26. In connection with the program and the sales of the boots, Timberland will make a $10,000 donation to each of five non-profit organizations designated by the artists.
"The Boroughs Project was created to help inspire people of all ages and backgrounds to express themselves through design. By partnering with local artists and designers we expect to really tap in to people's passions for each of the boroughs," said Gene McCarthy, Executive Vice President of Authentic Youth, The Timberland Company. "At the same time, we're excited to bring the collaboration full circle by supporting the important work being done by key non-profit organizations in New York City. This is an effort truly rooted in community and self-expression."