PhotoAlto today announced the release of "Zen Shui™", a new Royalty Free digital photography collection that takes a serene eastern esthetic of purity and simplicity blended with contemporary western themes and subject matter. With this new esthetic, the "Zen Shui™" collection provides a refreshingly new look and feel for popular and easily recognized themes like business, beauty, lifestyle, still lifes and more.
Increasingly businesses and corporations have stressed the simplicity and ease of use of their products and services. Catering to these new quality of life themes and messages, marketers and advertisers have been demanding a new kind of imagery that captures popular subjects in heightened situations of leisure, purity and serenity.
The "Zen Shui™" collection was conceived as a novel solution to address this new advertising trend with an original stock photography esthetic that is both progressive and relevant.
The result is a distinctive collection defined and characterized by its overtones of Zen, meditation, purity, balance and harmony.
Drawing upon over a decade of expertise and industry know how, the "Zen Shui™" collection will be defined by its unique subject matter as well as elements that characterize all PhotoAlto collections: contemporary themes, avant-garde photographic styles and techniques, selective editing and unparalleled post production expertise.
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