LAKE BUENA VISTA, Fla., Jan. 26/ To launch Disney Parks "Year of a Million Dreams" celebration, spectacular new images were unveiled today featuring the work of acclaimed photographer Annie Leibovitz, and starring Scarlett Johansson as Cinderella, Beyonce taking a spin in a giant teacup and David Beckham slaying a dragon.
Leibovitz's images also fulfill one of Beckham's "dreams," as the Disney Parks project is his first endorsement since signing a contract to play professional soccer in the United States.
In addition to the three debut images, Disney Parks has commissioned more images by Leibovitz that will feature other celebrities in classic, Disney fairy tale settings.
"I'm really delighted to be part of the 'Where Dreams Come True' campaign," said Leibovitz. "We live in difficult times and I feel, especially as a parent, that keeping dreams alive is one of the most important things we can do."
Each image features a scene with the featured celebrities transformed into the role of a fabled Disney character, expressing their own dreams and imagination.
"The 'Where Dreams Come True' campaign is about the imaginations and dreams that are inside us all," said Jay Rasulo, chairman of Walt Disney Parks and Resorts. "By capturing these transformational experiences, these emotional images communicate a powerful concept.
Working with Annie Leibovitz was a natural fit - Disney is known for immersive storytelling and Annie is a masterful artist whose photos speak volumes."
The campaign premieres as a special insert in the March issues of Vanity Fair, GQ, Vogue, W, The New Yorker, Conde Nast Traveler and Cookie.
As part of the "Where Dreams Come True" initiative, Disney Parks introduced "The Year of a Million Dreams" (Oct. 1, 2006-Dec. 31, 2007).
During this 15-month, first-of-its-kind celebration, more than one million very special dreams are being granted to guests visiting Walt Disney World Resort and Disneyland Resort. The celebration also is highlighted by the debut of innovative Disney attractions and entertainment spectaculars at both Disneyland and Walt Disney World resorts.
Want to see what 24 hours of creative awesomeness look like? Click here.
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