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Daily News


29 Jan 2007





THE SAK Partners With Seeds of Peace
PRESS RELEASE

SAN FRANCISCO, Jan. 29 /PRNewswire/ -- Ralph Waldo Emerson once said, "Peace cannot be achieved through violence, it can only be attained through understanding." Following in his famous words, major handbag company THE SAK has partnered with Seeds of Peace, whose mission is to develop and empower young leaders from regions of conflict to work towards peace through coexistence and conflict resolution. In celebration of this partnership, THE SAK has created a line of fashionable leather bags called the Peace Bag Collection, with 100% of the profits going to Seeds of Peace.

Macy's is the exclusive retailer for this collection.
Seeds of Peace is dedicated to empowering young people from regions of conflict with the leadership skills required to advance reconciliation and coexistence. Their philosophy "treaties are negotiated by governments; peace is made by people" is indicative of their position. "THE SAK is excited to be partnering with Seeds of Peace and supporting their efforts to forge peace on a global scale," said Mark Talucci, CEO and Co-Founder of THE SAK.

The Peace Bag Collection includes a satchel and shopper in supple, pebble leather. Features of the bags include braided leather straps, peace signs on the rivets and zipper pulls, wrapped leather peace signs on the bag's sides, and dangling silver doves and peace signs. Also, the specialized hangtags attached to each bag will outline details of the partnership. Colors of the bags include black, butterscotch, and white; retail prices range from $199 to $239.

THE SAK is a U.S. based handbag brand that offers interpretations of the trends while incorporating quality and style at an attainable price point. THE SAK products are sold on http://www.THESAK.com, major department and specialty stores nationwide and in 22 international markets.

Seeds of Peace empowers leaders of the next generation. Since 1993, Seeds of Peace has graduated over 3,000 teenagers and young adults from several regions of conflict and has reached several thousand more in their communities through initiatives such as the International Camp in Maine, numerous regional workshops, educational and professional courses, and adult educator programs, as well as the extensive Seeds network.

Participants develop empathy, respect, and confidence, and gain critical leadership, negotiation and conflict resolution skills. Many are now in positions of influence such as on the team of advisors to President Abbas, assistant to a member of the Knesset, or working at the World Bank, the United Nations and in TV and radio broadcasting.


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