NEW YORK, Feb. 1 // -- XA, Inc., (XA) (OTC BB:XAIN.OB), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by GEN ART and ACURA as the event production agency implementing the creation and construction of three emerging designers' dynamic installations for the "The New Garde" 2007 Fashion Show. The fashion presentations consisting of live-model vignettes will take place on Friday, February 2nd from 6 p.m. to 8p.m. at the Waterfront in Manhattan. An after party will immediately follow the event at the same location from 8 p.m. to 10 p.m.
As the production company, XA will assist in the creation, construction and management of all required elements to implement a highly stylized and integrated program showcasing the three fashion designers' concepts and visions. "The New Garde" will feature the fall 2007 collections of three of the industry's rising stars including Chrishabana, Geren Ford and FORM. The designers were chosen based on their established ability to maintain a successful independent fashion label while retaining a freshness and individuality with the shape and fabrication of their garments.
Gen Art will use the unique format of "The New Garde" to bring recognition to these three design talents poised to reach the next level of growth in the women's wear category. Unlike runway shows, "The New Garde" offers everyone the privilege of a front row seat as 20 looks, from each designer, are shown on models over 2 hours.
With "The New Garde", Gen Art is at the forefront of originality in fashion production while continuing to provide a platform for the growth of independent and spirited fashion talent.
Joe Wagner, CEO of XA, states, "We are thrilled to have a relationship with Gen Art. We are proud that XA will be given the opportunity to showcase design logistics and production capabilities to support the debut of 'The New Garde' fashion show."
Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives.
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