Eastman Kodak Company (NYSE: EK) today entered the consumer inkjet industry with a revolutionary new product line for the home.
KODAK EASYSHARE All-in-One Printers will enable consumers to affordably print crisp, sharp documents and KODAK lab-quality photos at home using premium, pigment-based inks that will save consumers up to 50 percent on everything they print. The three new printers provide ultimate levels of print quality and ease-of-use, while offering low total cost of ownership compared to other leading consumer inkjet printers on the market.
"After today, the inkjet market will never be the same," said Antonio M. Perez, chairman and chief executive officer, Eastman Kodak Company. "We are changing the rules in this industry to ensure that consumers can affordably print what they want, when they want, easily and at the high level of Kodak quality they've come to expect."
"For far too long, people have felt restrained from printing due to the high cost of ink," Perez said. "Our new system gives consumers the freedom to print documents and photos frequently, easily and affordably with exceptional quality that lasts a lifetime under typical home display conditions. Our extensive history in printing, combined with our legendary dedication to the consumer, puts us in a unique position to revolutionize inkjet printing."
Finally - Inks for People Who Like to Print
The KODAK EASYSHARE AiO Printers use Kodak's premium, pigment-based ink, priced at $9.99 for a cartridge of black ink and $14.99 for a five-ink color cartridge (US MSRP). For every $15 spent on color ink and $10 spent on black ink, consumers can print the same number of pages at half the cost of other consumer inkjet printers.When the KODAK Photo Value Pack is purchased, a 4 x 6-inch photo costs as little as 10 cents per print.
According to a study by InfoTrends, the greatest obstacle to printing at home is the cost of ink and supplies.
"For years, the high price of inkjet cartridges has kept consumers from freely using their printers," said Perez. "With affordable premium inks, families can now create crisp documents and KODAK lab-quality photos at home."
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
