NEW YORK, Feb, -- DDB Worldwide Communications Group Inc has named Paul Price Chief Partnership Officer, President and CEO Chuck Brymer announced today.
Previously Director of Network Operations at DDB, Price is now responsible for aligning the agency's marketing services with the needs of its clients. In his prior role, Price successfully led the development of the supporting methodology, Co-Creativity, which engages clients in a more collaborative manner.
DDB's aligned partners include FiRe, Rapp Collins, DDB Healthcare, DDB Matrix, dRMDDB, Tribal DDB, OMD, SpikeDDB and TracyLocke. DDB also teams with other creative partners from diverse backgrounds including media, entertainment and music.
"As Global Business Director for ExxonMobil Fuels Marketing Company, Paul proved his skills for assembling marketing services to engage in client marketing processes and deliver brand experiences," Brymer said.
ExxonMobil Fuels Marketing Company is served by DDB and its partners Rapp Collins, Tribal DDB and OMD, among others. Prior to that, Price was Managing Director of the DDB Melbourne office -- one of the DDB network's most integrated marketing services practices -- which he led until relocating to New York in 2001 to work with ExxonMobil Fuels Marketing Company.
"We believe that creativity, wherever it comes from, is the most powerful force in business," Bob Scarpelli, DDB Worldwide Chairman and Chief Creative Officer, said. "As connections between consumers and brands multiply, a multi disciplinary approach consistently delivering collaborative, combustive creativity is essential."
Price noted, "I look forward to helping to initiate more creative business solutions for our clients and more brand experiences for consumers."
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