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Daily News


28 Feb 2007





Sony Unveils Seven Home Theater Systems
PRESS RELEASE

LAS VEGAS, Feb. Sony Electronics today unveiled seven home theater systems.

Three of the new systems are being called BRAVIA(TM) Theater to complement select models of Sony's market leading line of flat-panel BRAVIA LCD televisions.

Three of the new systems are component-based, high-definition capable systems, which are designed for consumers looking to upgrade or purchase their first home theater.

Sony is also introducing a system integrated in a TV stand with a 5.1 channel speaker system and 1080p compatibility. All you have to do is add a 1080p-capable BRAVIA(TM) LCD TV for a full multi-channel, home theater experience.

"BRAVIA has become a powerful television brand symbolizing high quality and cutting edge design. Incorporating the brand into home theater systems allows consumers to feel confident that the system will complement the TV's features," said Jeff Goldstein, vice president of marketing for Sony Electronics' Home Products Division.

BRAVIA Theater Systems Provide Form and Function The new DAV-HDX500, DAV-HDX267W, DAV-HDX265 BRAVIA systems integrate a high-quality DVD changer with HDMI(TM) (High Definition Multimedia Interface) output with 720p/1080i video upscaling for connectivity with the latest HD digital televisions to enhance picture quality and sound.

The systems feature BRAVIA(TM) Theater Sync, which helps integrate the operation of the system with a compatible BRAVIA television sending control signals over HDMI. With the touch of a button, users can automatically turn on and switch inputs, syncing connected devices making operation easier.

Also included is Sony's new Digital Media Port. This enables the addition of music options with wireless Bluetooth(R) devices, WiFi-enabled PCs and portable digital music players, including select Network Walkman(TM) players, with a simple connection through an optional accessory. Once connected the device is powered and controlled by the system.

Additionally, Digital Cinema Auto Calibration (DCAC) is included, simplifying multi-channel surround sound setup with the use of an included microphone for a balanced home theater experience.

The DAV-HDX500 system is also XM(R) Connect and Play(TM) ready with Neural Surround and offers height adjustable floor standing speakers designed to match the style and height of BRAVIA televisions. Optical and coaxial inputs are included for connectivity to digital audio sources. The XM Connect and Play feature requires a separate subscription and antenna for satellite radio service.




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