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Daily News


28 Feb 2007





Rare Beatles Photography Highlights Importance of Art Conservation
PRESS RELEASE

NEW YORK, Feb, -- A traveling exhibit of rare Beatles photography from their last publicity shoot in 1968 will be showcased as part of an educational project designed to create awareness for proper art conservation and framing techniques. Developed by three of the picture framing industry's largest manufacturers; Crescent Cardboard, Tru Vue and Roma Moulding, this exhibit will be on display at Artexpo New York 2007, March 1-5 at the Jacob K. Javits Convention Center.

Educational in nature, the exhibition will help New York-area collectors understand how to preserve their art for the ages, while featuring rarely-seen photographs of The Beatles from the last publicity shoot of the group before they separated. The exhibition will be presented in a museum-like atmosphere, showcasing the most popular images from the collection photographed by renowned British photographer, Tom Murray.

Taken in the summer of 1968, the photos represent the lighter side of one of the world's most popular musical icons of all time. The exhibition features 10 of the twenty-three photos shot on the "Mad Day" by Murray, who titled the collection "The Mad Day: Summer of '68." The limited-edition, silver-gelatin prints are framed for preservation using Tru Vue's glare-free Museum Glass, Crescent Cardboard's moisture-free RagMat matboard, and Roma moulding.

Through the exhibition, art collectors learn about the quality of the products used to frame the photos, the importance of preservation framing, and how special preservation products like Museum Glass and RagMat are designed to make priceless artwork stand the test of time.

The year-long exhibit debuted at Art Miami (Miami Beach) last month and now makes its way to Artexpo New York (New York City) in March. It will continue to artDC (Washington DC) in April and Artexpo Las Vegas (Las Vegas) in September. Attendees at Art Miami, Artexpo New York, artDC and Artexpo Las Vegas will have an opportunity to enter to win one of the framed prints, with a winner of the national contest to be announced in October 2007.

Artexpo New York, the world's largest fine and popular art fair, presents its 29th annual exposition, March 1-5, 2007 at the Jacob K. Javits Convention Center. The industry's most anticipated event of the year will host more than 600 exhibitors from over 40 countries, offering visitors an opportunity to view and purchase fine works in a truly international environment, unmatched in size and scope.

More than 40,000 visitors, including trade buyers and consumer art enthusiasts, are expected to explore the latest trends in the fine art world; purchasing both traditional and cutting-edge works ranging from original paintings and sculptures to limited-edition lithographs, giclees, animation, photography and more. Artexpo New York's expanded international offering in 2007 will also allow visitors to tap into the growing global art market, and present opportunities to purchase from international galleries that would otherwise not be available.


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