ALVISO, Calif., March-- TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the renewal of a comprehensive, multi-million dollar advertising agreement with the Interpublic Group of Companies Inc. (NYSE: IPG). The renewal further
extends the benefits of making TiVo advertising a regular buy for clients across all Interpublic Group agencies, which include Initiative, MAGNA Global, and Universal McCann.
"TiVo's interactive advertising products are designed to deliver a more powerful engagement with the TV viewers, helping advertisers reach an attractive demographic that is fast-forwarding through the majority of TV advertising," said Davina Kent, Vice President, National Advertising Sales, TiVo. "We are pleased to have Interpublic renew their agreement with us, as it indicates the growing momentum of TiVo's advertising assets as part of standard media buys. By aligning with TiVo, Interpublic is helping its clients learn how to leverage DVR technology to further connect with their target audience."
The agreement was spearheaded by the Interpublic Emerging Media Lab. According to Lori Schwartz, the Lab's Director, "We remain committed to making the industry's best new media solutions available to our clients.
Our continued work with TiVo is an indication of this. We are eager to see what kinds of new advertising products and models will come about as the result of the resources TiVo provides. By engaging with TiVo very actively, we believe that we can offer a significant advantage to our clients in reaching the fast- forwarding consumer."
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