Silver Spring, Md. March 5, 2007 -- Discovery Communications and The Nature Conservancy today announced the launch of a multi-platform public outreach campaign aimed at generating awareness and providing resources for people interested in global conservation. The partnership aligns two organizations that are committed to protecting the Earth's natural habitats.
"This partnership is a strong alignment of two high quality brands committed to stewardship of the planet," said Jane Root, president and general manager, Discovery Channel. "Discovery Channel is dedicated to helping viewers explore their world, and The Nature Conservancy works to raise awareness of the Earth's remarkable places. The Nature Conservancy is a leader in protecting the world's awe-inspiring places - exactly the kind of places that Discovery has been bringing into homes for more than 20 years and we look forward to building on this great start in the future."
"Discovery is a valuable ally in the conservation effort because they have the power to inspire new people to become conservationists - people who might not have realized the seriousness of the threats facing these places," said Steve McCormick, President and CEO of The Nature Conservancy. "We're glad to have their support as we meet those challenges together and protect the natural communities we need to survive."
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