Nokia Siemens Networks Hires Moving Brands to Develop Global Identity
London: London-and-Tokyo based brand design agency Moving Brands has beaten off world-renowned opposition to win the brief to create a full multi-sensorial brand identity for the newly-formed •16 billion enterprise, Nokia Siemens Networks.
A dedicated 30-strong team from Moving Brands has created a completely new and cutting-edge identity that will set Nokia Siemens Networks apart from its global rivals, Cisco Systems, Ericsson and the recently formed Alcatel Lucent. The Nokia Siemens Networks identity was launched at 3GSM.
Moving Brands creative director James Bull explains: This is an incredible win for Moving Brands, endorsing what we believe is our world-leading approach - that branding is driven by multi-platform storytelling. For Nokia Siemens Networks, we are putting a guiding brand narrative‚ at the core of its holistic identity. By working around this central idea, we will be creating a multi-sensorial identity that is consistent and works across static, moving, sonic and responsive media.
Nokia Siemens Networks was formed following the announcement last summer that Nokia and Siemens would merge their mobile and fixed-line phone network equipment businesses to create one of the worlds biggest network firms.
Nokia Siemens Networks‚ Designated Head of Branding & Marketing Comms, Louise Proddow, comments: We‚ve been given a once-in-a-lifetime opportunity
- to design and develop a brand for a •16 billion market leader. Our vision is to create a brand that goes beyond traditional boundaries and the sea of sameness‚ you often see in photography and advertisements in the communications industry.
Nokia Siemens networks has a total of 600 customers - 300 mobile and 300 fixed - spread across 150 countries.