PARK RIDGE, N.J., March 16 / -- The Hertz Corporation (NYSE: HTZ), the world's largest general use car rental brand, announced today that it has added BBDO New York to its advertising agency roster. The decision was made following a competitive review.
BBDO will be handling new strategic initiatives that are expected to play an important role in Hertz' business plans for 2007 and beyond. In addition, Atmosphere BBDO and OMD Digital will handle all online creative development, web site consulting, online media planning and buying.
"The rental car business is a highly competitive arena," said Brian Kennedy, EVP Marketing and Sales at Hertz. "BBDO impressed us with their understanding of the business and our needs, their strategic thinking, creativity and energy, and we look forward to working with them on some of our most important initiatives."
Said John Osborn, President and CEO, BBDO New York, "We are flattered and appreciative to have earned a seat at the strategic table with Hertz management. We look forward to partnering with Hertz on initiatives that will help continue generating dramatic revenue and business growth for the company."
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