MILWAUKEE (March 2007) - Harley-Davidson Motor Company surpassed records and marked a few firsts at Daytona Bike Week 2007, held in Daytona Beach, Fla., from March 3-10.
The Harley-Davidson Indoor Show at the Ocean Center saw a record number of visitors, and Harley Owners Group (H.O.G.) representatives barely missed the all-time record number of pins handed out to H.O.G. members. Harley-Davidson and Buell gave a record number of demo rides over the eight-day period. Also, Daytona Bike Week 2007 marked the first event for the redesigned Harley-Davidson Traveling Museum.
Harley-Davidson enthusiasts also raised more than $150,000 for the Muscular Dystrophy Association (MDA) during Bike Week 2007. H-D sponsored activities for MDA included the "Bankers Auction," the Willie G. Davidson pledge ride to Daytona, the Harley-Davidson Ride-In Show, MDA public auction, as well as selling pins and raffle tickets for a customized 2007 Fat Boy.
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