New drop-down graphic "billboard" delivers branded message in user's email subject line; tests show click-through rates increased by 27 percent, conversions by 41 percent.
A simple, new graphical "billboard" that drops down from email subject lines proposes to make email marketing more efficient for marketers and online shoppers alike by providing a visual shortcut that encourages an immediate response by the reader. VisualSubject, the flagship product of Silicon Valley-based upstart Advenix Inc. permits authorized marketers to include a branded drop-down "billboard" — graphics, headline or rich media — so readers immediately "get the message" without needing to open the email.
"Too often shoppers are overwhelmed by email — even from their favorite e-retailers. They simply don't have the time to open each of the messages," says Justin Khoo, president and founder of Advenix. "VisualSubject allows marketers to brand their subject lines and provide their customers with a visual frame of reference so they can quickly decide to open or delete the message."
More Visual Marketing, More Effective Communication
Advenix VisualSubject lifts the restrictions of the 10-word subject line, enabling marketers to more efficiently and effectively communicate with their customers. Email recipients simply run their cursor over the subject line, and the "billboard" drops down with graphics and text.
The graphical nature of Advenix's VisualSubject enables marketers to more easily catch the eye of the email reader and to quickly convey information. This allows marketers to further define and differentiate their brands.
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