Pentagram Berlin was commissioned to develop a new visual identity for the Italian region of Sardegna.
The design of the logotype is based on the typeface Eurostile (designed 1962 by Aldo Novarese).
It has been carefully modified.
The colours in the letters are those used in the richly embroidered Sardinian costumes.
The modern shapes of the letters combined with the patchwork of warm colours reflect the two sides of Sardinia: History and tradition on one hand, and modernity and openness on the other.
Pentagram Partner Justus Oehler: "We wanted to create a symbol which would not depict sun and sea - like most of the other Mediterranean countries' identities do, but which would look grown-up and confident, yet at the same time playful and warm."
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