NORTH HOLLYWOOD, Calif., - The Walt Disney Internet Group (WDIG) today will unveil its new Web site for parents -- especially moms. The site, designed to appeal to the more than 32 million moms that are online in the U.S.1, combines content, search and community elements to provide parents with an easy to use, one-stop "best of the Web" resource of family relevant information.
"Consumers, particularly parents, are engaging and interacting with new media like never before and are going online daily in search of answers to parenting related questions or to share experiences with other moms and dads," said Paul Yanover, executive vice president and managing director of Disney Online, a division of WDIG.
"In Disney Family.com, we have an opportunity to make the Internet an even better resource for families by incorporating Web 2.0 trends and combining that with the longstanding Disney heritage of serving families with quality entertainment and trustworthy information."
Yanover, who will preview the site today at the iHollywood Digital Media Summit, noted that Disney Family.com also is a natural extension of the Disney brand on the Internet, with an audience the company knows well and already has a good relationship with.
"These recent developments in technology have driven continued growth in Internet usage, and, as a result, there is a massive adult audience that wants access to family relevant information in an easy-to-use format and trusts Disney to provide it."
Disney Family.com is designed to present information on a variety of topics important to today's families -- ranging from education, food and parenting, to advice on traveling with children, entertainment and shopping, in a manner that is compelling, comprehensive, entertaining and, most importantly, objective. The goal of Disney Family.com is to provide parents with answers to pressing questions, with practical and reliable information on the editorial side of the site that is objective.
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