The Warner Bros. Television Group has established a digital media sales team devoted specifically to multiplatform domestic advertiser sales for both the broadband and wireless marketplaces, and has named veteran Warner Bros. executive Rich Sutton to the newly created post of Senior Vice President, Digital Media Sales, it was announced today by Bruce Rosenblum, President, Warner Bros. Television Group (WBTVG).
Sutton will report to Michael Teicher, Executive Vice President, Media Sales, WBTVG, who was named to head media sales last October, with the mandate to align new media and traditional advertising sales for the Television Group under his leadership.
Also joining the new transmedia unit are Angela Gaspar, who will report to Sutton in her role as Vice President, Digital Media Sales, and Mary Ann Branco, who will serve as Account Executive, also reporting to Sutton. Sutton will be based in New York City, with Gaspar and Branco in Burbank, Calif.
The digital media sales team was founded to provide advertisers with a one-stop, comprehensive, multiplatform approach for media planning and spending. The group will be responsible for brokering Internet and mobile advertising related to all content from WBTVG's television production arms—Warner Bros. Television, Warner Horizon Television, Telepictures Productions and Warner Bros. Animation—as well as Studio 2.0, WBTVG's new digital production venture headed by Rich Rosenthal. Studio 2.0 was established in 2006 to work closely with Madison Avenue in producing original live-action and animated shortform programming, with advertisers as full partners in the creative process. Additionally, this unit will collaborate closely with the television sales team on strategic marketing initiatives across all platforms, including television, Internet and mobile.
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