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Daily News


18 Apr 2007





Ford Edge Shows Refinement in New Ads By Acclaimed Director David Mamet


DEARBORN, Mich. April 17, 2007 - Award-winning writer and director David Mamet has brought his signature style to two new television ads that will tell American Idol fans tonight that the hot-selling new Ford Edge is "Quieter than a Lexus" and "Quicker than a BMW."

"The inspiration for the new ads came from customers who traded in expensive imports and were delighted with the refinement and performance of their new Ford Edge," said Barry Engle, general manager, Ford Division Marketing. "The design, innovation and capability of our vehicles will always be front and center, inviting consumers to take a closer look because we know that when they do, they are always surprised by how much we offer."


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