SAN JOSE, Calif. and LAS VEGAS — Adobe Systems Incorporated announced that the BBC, through its technology partner Siemens, has selected Adobe® Creative Suite® 3 Production Premium as its preferred solution for PC-based non-linear editing and post-production. Production Premium CS3 is Adobe's complete integrated post-production solution for video, audio, graphics and Web publishing that will be used to edit and deliver content across the Corporation's broadcast channels and Web sites.
The move will support the BBC's Creative Desktop Initiative, in which the BBC aims to standardize on leading tools in an effort to improve workflow efficiency, create a tapeless environment and reduce costs. Beginning in April 2007, it will start rolling out Adobe Premiere® Pro CS2 to PC users within the organization, allowing them to take advantage of the powerful non-linear editing tool. The organization will move to Production Premium CS3 in summer 2007 when the solution ships.
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