MTV Networks' IFILM Joins Paramount Vantage in Online Program
NEW YORK, April -- MTV Networks' IFILM and Paramount Vantage, both units of Viacom (NYSE: VIA, VIA.B), have teamed to premiere movie trailers and showcase exclusive behind-the-scenes content for a number of key Paramount Vantage movie releases this year. This new partnership among the two Viacom properties allows IFILM to leverage its unique position as a broad-based online video destination and deliver Paramount Vantage's assets to a highly coveted movie-going audience.
"IFILM has an impressive audience of avid moviegoers and I am excited about the opportunity to provide them with a unique look at the Paramount Vantage slate," said Bladimiar Norman, VP, Interactive Marketing, Paramount Vantage. "I am incredibly pleased to be working with IFILM and look forward to developing this partnership even further."
"IFILM's rich video environment is the ideal destination to showcase all of Paramount Vantage's video assets," said Nada Stirratt, Executive Vice President, MTVN Digital Advertising. "This partnership gives IFILM's audience access to the kinds of content they want and seek out, like movie trailers, all within a dedicated and customized environment."
As part of the online sponsorship deal, IFILM will feature exclusive content from Paramount Vantage's 2007 movie slate including "Arctic Tale," "Black Snake Moan," "Into the Wild," "The Kite Runner," "Son of Rambow," "There Will Be Blood," "Year Of The Dog" and "With A Mighty Heart."
IFILM will drive traffic to the Showcase by creating a dedicated area on its Movie Trailers & Clips Channel Page, which will allow for easy navigation to the Paramount Vantage content. With IFILM's 12 million monthly unique visitors, Paramount Vantage can tap male 18-34 demo viewing its movie trailers and exclusive content on a daily basis.
Viacom is the number-one online entertainment destination and the 11th most-popular overall destination on the Web. In February 2007, more than 90 million unique viewers flocked to Viacom's online properties, which include an array of MTVN Web sites, as well as its other online properties (according to Internal Web Analytics Tracking and duplication from comScore Media Metrix February 2007). The company's sites continue to hit new highs in traffic and streaming video as they enhance their content offerings across comedy, music, pop culture, gaming, news and user-generated content.