Tronic Meets Target
EVENT ANNOUNCEMENT
Advertising is being redefined through the melding of art and branding. Forward thinking brands such as Target are embracing art as a way to communicate their message by emotionally connecting with people. Creative collective Tronic Studio's collaboration with Target for their "Art for All" campaign is an example of this new approach. Tronic has crafted seven minutes of animated and live action branded content for the Victory Media Network, the world's first large-scale, outdoor digital arts gallery, in Dallas, Texas. The content, part of Target's "Art for All" initiative, plays three times a day, as a countdown to noon, 6:00 pm and midnight, on eight huge, LED screens in Victory Park.
Check out the 4 spots they created; the first three titled Marbles 1, Marbles 2 and Marbles 3 utilize Target's signature red-and-white palette to devise a surreal landscape of animated mazes to abstract logos and a longer video Revolution combines live-action painting by UK's Mr. Jago and LA's Kofie One with animation.
Advertising is being redefined through the melding of art and branding. Forward thinking brands such as Target are embracing art as a way to communicate their message by emotionally connecting with people. Creative collective Tronic Studio's collaboration with Target for their "Art for All" campaign is an example of this new approach. Tronic has crafted seven minutes of animated and live action branded content for the Victory Media Network, the world's first large-scale, outdoor digital arts gallery, in Dallas, Texas. The content, part of Target's "Art for All" initiative, plays three times a day, as a countdown to noon, 6:00 pm and midnight, on eight huge, LED screens in Victory Park.
Check out the 4 spots they created; the first three titled Marbles 1, Marbles 2 and Marbles 3 utilize Target's signature red-and-white palette to devise a surreal landscape of animated mazes to abstract logos and a longer video Revolution combines live-action painting by UK's Mr. Jago and LA's Kofie One with animation.
Star Wars meets Typography.
Typographic posters of iconic Star Wars quotes
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