The Call for Entries for the 3rd Australian Poster Annual are now open.
In 1911 the Morton Salt company created a series of ads to run in Good Housekeeping Magazine. One of the concepts included an image of a little girl holding an umbrella in one hand to ward off falling rain and in the other hand, a package of salt that was tilted back with the spout open and salt running out.
Morton loved that the picture expressed the Morton message - the message that their salt would run in damp weather. But they felt the copy that went with it, "Even in rainy weather, it flows freely", was too long. The old proverb "It never rains, but it pours" was vetoed for being too negative, and a more positive spin on it resulted in the now famous slogan, "When it rains, it pours." The slogan is now used around the world to express the irony of scarcity followed by oversupply, drought followed by flood, too little and then too much.
While there are design events sprinkled throughout the year, the Melbourne Design Festival provides a flood of diverse design programs and events. Enough to whet any designers' appetite, in Melbourne, in July, in design, when it rains...it pours. The National Design Centre invite Australian designers to create their unique interpretation of the saying. Social, political, sustainable, ecological, confrontational, multicultural, humorous, journalistic, artistic, satirical...your definition, your design.
When It Rains, It Pours - an expression used around the world to express the irony of scarcity followed by oversupply, drought followed by flood, too little then too much. Designers around Australia are invited to create their unique interpretation of the saying for the 2007 Australian Poster Annual.
The Australian Poster Annual is a featured event of the Melbourne Design Festival, 5-15 July, 2007.
Entries close 25 May, 2007.
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