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Sony Ericsson Recognized for Outstanding Performance and Achievement

RESEARCH TRIANGLE PARK, NC -- Sony Ericsson Mobile Communications, a leading provider of wireless machine-to-machine technology, was honored as a technology enabler of fleet management applications at the M2M United Value Chain Awards held June 28th in Chicago. The Value Chain Award was presented to Schneider National, Inc., a premier provider of transportation services for its deployment of a trailer tracking solution developed by Qualcomm Wireless Business Solutions integrating a Sony Ericsson CM42 CDMA Rugged Module as enabling technology. The combined solution won a Silver Value Chain Award, which honors the most successful adopters and their enablers for proven machine-to-machine solutions demonstrating true business value.

Chosen by a group of analysts and editors from Harbor Research, Gartner, Aberdeen and ARC Advisory Group and M2M Magazine, the leading publication covering machine-to-machine communications, the awards highlight the effective integration of multiple technologies such as device-connectivity hardware, radio modules, network service and provision, as well as application software and infrastructure.

The application deployed by Schneider National, Inc utilizes the CM42 CDMA Rugged Module. The CM42 is the first and only automotive grade cellular product. The CM42, and the soon to be released CM52 are low cost, CDMA telematics and telemetry modules that support the pervasive growth of automotive and industrial applications like driver navigation, security, cargo tracking, mobility services, infotainment and meter reading.

The CM42 CDMA Rugged Module works under real life conditions while boasting many high-level connectivity features. A dual-band, dual-mode device supporting AMPS 800 MHz, CDMA 800/1900 MHz, and its rugged design offers extended temperature range to withstand stringent environmental and industrial variables often present with automotive and fleet applications. Sony Ericsson is a leader in telematics module development in both CDMA and GSM standards and is heralded by its automotive customers for providing feature-rich, cost competitive and durable modules.

At the 2005 Telematics Update Detroit Conference in May, Roger Dewy, vice president, business and product strategy, M2M Com, was named winner of the Leadership Award for the third annual Telematics Update Awards. Running alongside the biggest telematics focused conference and exhibition of the year, the Telematics Update Awards, is the only event of its type to recognize the best and brightest - both companies and individuals - for their outstanding performance and achievements in their fields. The independent panel of judges deliberated long and hard over the tremendous response in nominations, and finally short-listed the finalists in each category before agreeing on the final winners. Past winners of the leadership award include Chet Huber, President of OnStar Corp.

"Sony Ericsson M2M Com's vision and commitment towards the automotive and fleet segments has positioned us as the clear market leader in these segments," said Dewey. "Sony Ericsson has focused on providing solid, unbiased leadership in this industry for more than four years and continues to be more than a cellular radio provider by facilitating the creation and support of a very complex value chain.

About Sony Ericsson
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.sonyericsson.com
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