Ion Branding + Design, a Vancouver-based design studio, announced the winner of the One Good Idea™ - $25,000 Sustainable Ideas Contest.
The Sustainability Solutions Group Workers Cooperative (SSG) based in Montreal will receive CAD $25,000 worth of strategy and creative services to develop their One Good Idea™. Ion will begin working with the contest winner 4 June to develop a campaign strategy and promotional package.
SSG Director Geneva Guerin is thrilled, she said "we been developing an idea for a climate change initiative for a while now, but have been a bit stalled in launching it." She added that "as though someone waved a magic wand, the One Good Idea™ contest fell into our laps, and our proposal was selected. We very much look forward to collaborating with Ion on this project."
SSG s great idea will engage the public with a new mantra for the sustainability movement. The campaign will revolutionise how citizens think about their greenhouse gas emissions in a way that inspires and motivates them to take action.
Ion assembled a panel of distinguished judges to select the proposal with the most merit - Dr. Freda Pagani, Founder and Past Director of UBC Sustainability Office; Dean McNeill, MGDC, National President of the Society of Graphic Designers of Canada; and Michael Mucha, Director of Public Works for the City of Olympia, WA. All proposals were required to be submitted in PDF format, and the judges reviewed proposals and 'met' online through the help of collaborative software. Dean McNeill described the SSG s proposal as "topical, simple and potentially a rallying call for generations to come." Mr. McNeill believes that "SSG s idea has the vision and power to potentially affect a dramatic change in the consciousness of millions towards improving our world."
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