Phoenix Editorial & Designs has produced a 90-second promotional film launching Adobe Creative Suite 3 (CS3).
The film introduces the product's new "Creative License" marketing campaign, tagline, logo, packaging and identity. The film debuted at the official CS3 launch event in New York City during a presentation by Adobe CEO Bruce Chizen, and has been showcased on the Adobe web site homepage and at several live events to promote the new software suite.
Phoenix Editorial & Designs Creative Director Matt Silverman based the film off the new "Creative License" print campaign developed by Adobe's advertising agency Goodby, Silverstein & Partners. Comprising three "chapters" for print, web and video, which focus respectively on Adobe's Design Premium Collection, Web Premium Collection and Production Premium Collection, the film features abstract and artful scenarios in which something ordinary is made extraordinary through the use of Adobe's tools.
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