Sony Computer Entertainment America Inc. (SCEA) today announced that its PlayStation® Experience tour truck received top honors at the recent Ex Awards in the category of Best Vehicle Design (18 wheels). The Ex Awards are presented annually by Event Marketer Magazine and honor the very best promotional campaigns in the world.
PlayStation Experience was voted as the category winner—beating out finalists from Proctor & Gamble and General Motors—given its innovative design, construction, layout, use of new and emerging technology and the positive impact the design had on the overall consumer experience. The honor is made even more impressive given that the truck's design and construction was completed just months ago in October 2006.
"Winning the 2007 Ex Award for our PlayStation Experience truck is a great honor and testament to the design and strategy behind this revolutionary marketing vehicle,"; said Peter Dille, Senior Vice President of Marketing, SCEA. "Traveling around the country to various events and concerts, PlayStation Experience is a true ambassador of the PlayStation brand and gives consumers the ability to experience our products, software and services firsthand, in a fun and comfortable environment."
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