Saks Fifth Avenue Announces Fall WANT IT! Campaign
Saks Fifth Avenue is pleased to announce the return of WANT IT! for Fall 2007, featuring the most captivating trends of the season and the elegant work of graphic artist Marian Bantjes.
Working in tandem with many of the world's most celebrated designers, Saks Fifth Avenue will offer each of the 18 WANT IT! items-9 each for men and women-in an array of unique styles. Every Saks store will roll out a strong representation of WANT IT! merchandise along with eye-catching visual displays highlighting the trends. In addition, the campaign will include events, advertising, catalogs and a significant presence on saks.com, all launching this September.
"The focus of WANT IT! is to identify the season's most important styles and deliver them to our customers nationwide, across a range of designers and price points," explained Steve Sadove, Chairman and Chief Executive Officer, Saks Fifth Avenue. "For every trend, we're offering something for the customer who's just starting to shop with us as well as something for the dedicated fashion lover."