Microsoft Corp. and Games for Change (G4C) today announced a joint commitment to explore new ways to bring together the world of digital gaming with the world of social change at the fourth annual Games for Change Festival at Parsons The New School for Design.
As part of the announcement, Microsoft outlined an all-new socially minded global gaming competition, Xbox 360™ Games for Change Challenge, to drive awareness for games based on social themes. This worldwide competition, set to launch this summer to participants in more than 100 countries, will challenge college students to come up with the best game based on the theme of global warming. Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft, made the announcement during the 2007 Games for Change Festival Expo Night, following an introduction from Bob Kerrey, the president of The New School and a former Nebraska senator.
Microsoft and Games for Change will award cash prizes to the best entries. In addition to the prize money, which can be applied to the winner's education, winners will receive an invitation to visit Microsoft to present their entry to the Microsoft games management team for possible inclusion as a download in the popular Xbox LIVE Arcade service. Finally, the first-place team or individual will also win the opportunity to become an apprentice at Microsoft's Interactive Entertainment Business as part of its internship program.
The students will develop games based on global warming using Microsoft XNA™ Game Studio Express software. Launched in December 2006, XNA Game Studio Express has democratized game development by leveling the playing field for smaller game developers, nonprofessionals and academics who wish to be involved in driving innovation and creativity in the game design process.
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
