Home Box Office has committed to making all 26 feeds of its HBO and Cinemax multiplex channels available in high-definition announced Bill Nelson, chairman & CEO, HBO. The rollout will begin later this year, with anticipated completion by the end of second quarter 2008.
"We have a long history of firsts in technology - satellite, multiplex and SVOD. Such a commitment reinforces our tradition of giving our customers the best programming when they want it and how they want it" said Nelson. "This move further solidifies HBO's leadership in the premium category."
Home Box Office was the first national cable network to offer HD feeds, with HBO HDTV launching in 1999 and Cinemax HDTV in 2003.
Each of the fifteen multiplex channels has a distinct programming and on-air identity that appeal's to targeted segments of the network's broader audience, providing subscribers with even more access to the kinds of programs they want to see at no extra cost.
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